More recently, sneakerheads have climbed over one another for a chance at Union’s heavyweight link-up, and mainline releases like the ‘Red Thunder’ and ‘Lightning’ continue to create a storm online. The Travis Scott Friends and Family AJ4 and Drake’s extremely rare OVO x AJ4 ‘Splatter’ can sometimes be found for around $30,000. It’s safe to say all of these pairings appear for well over the AJ4’s initial price tag from 89, the Eminem x Carhartt x Air Jordan 4 averaging around $20,000, while the highly-limited UNDEFEATED colab (the first boutique to work on the model) still sells upwards of $50,000! The Air Jordan 4 has also had some monumental collaborations as part of its long legacy.Įminem, Travis Scott, KAWS, and Drake are among some of the more high-profile names that have recently revisited the model, with all collaborations appearing on the ever-growing resale market. Since then, we’ve had mountains of maiden mainline colourways and throwback retros to sink our teeth into! The original ‘Black Cement’ and ‘White Cement’ made an appearance alongside the all new Retro+ concept, which introduced new colourways alongside some tweaks to the model. Ten years after its initial release, Nike retroed the AJ4 for the first time – coinciding with Jordan’s second retirement. The most salient design choice, however, was undoubtedly the legendary ‘wings’, allowing the wearer to customise their Jordans with 18 different lacing options! The Air Jordan 4 also added a molded layer of urethane-coated mesh (manufactured by dipping the mesh in soft plastic and blasting air through to clear it out), with the central aim of making it more breathable. Fortunately for Nike, Durabuck was also more cost effective and animal friendly than similar material counterparts. Introducing the synthetic leather Durabuck to the line, Hatfield's performance-oriented material was a more lightweight option designed to be durable for high-octane endeavours. This time, performance took centre stage. Once again emblazoned by a visible Air unit, the AJ4 digressed aesthetically from the previous Jumpman renditions which favoured lifestyle and luxury characteristics. Tinker Hatfield’s sophomore sneaker for Michael Jordan, the AJ4 boasted a mid-cut silhouette that came in at a lighter weight to the AJ3.

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