DoorDash, getir, Gopuff, Gorillas, JOKR, and Buyk have managed to convince the folks on Sand Hill Road and elsewhere that they’ve got a plan and can deliver the goods (so to speak).Īs such, we thought we’d take this opportunity to use our app intelligence solutions to take a peek under the hoods of these apps.

Just six food and grocery delivery apps have already raised over $5.5 billion dollars. In any event, this doesn’t seem to be deterring VCs. An industry insider speaking to the Wall Street Journal put it this way: “If it’s a toothbrush and banana, that’s not going to work.” Nevertheless, the 15-minute grocery delivery model does appear to have a viable path forward, though it’s narrow and relies on hyperlocal warehouses, instant labor, and high-value non-perishable products. Assuming they had no other revenue streams (in-app advertising, subscriptions, etc.), that’s not exactly a recipe for success. According to The Hustle, they were losing more than $3 per order and spending $70 to acquire each customer. Take the “Epically”-named, Brooklyn-based instant delivery startup Fridge No More, for instance. Indeed, enticing as the promise of near-instant delivery may be, the economics don’t seem to add up. Over the last couple years, 15-minute grocery delivery apps have raised billions of dollars from venture capitalists, but they’ve also raised quite a few skeptical eyebrows. So, we used our app intelligence solutions to peek under their hoods. The food and grocery delivery apps DoorDash, getir, Gopuff, Gorillas, JOKR, and Buyk have raised $5.5 billion from venture capitalists since 2020.

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